Marketing Campaign

The Isle of Wight’s 2011 tourism marketing campaign is now underway.

Over the course of the year, the £230,000 campaign will target regional and national media as well as a wide range of consumer and lifestyle publications in areas where many visitors and potential visitors are known to live and work.  The Great British Island campaign, financed by the Isle of Wight Council and industry partners, promotes the Isle of Wight as a place where you set the pace, it’s your Island. The best of British, closer than you think, and good value for money.

This year will see the continued use of social networking sites, a sector that was successfully piloted last year. The Isle of Wight Tourism facebook page has around 3,000 followers and regularly has over 1,000 monthly active users.

As the internet becomes more and more part of our daily lives, another area that will be used for promoting the Island is that of online search engines – an area that is expected to display over 100,000 advert viewings from January to October.

The Great British Island campaign also promotes the 2011 Isle of Wight Accommodation Guide which is available via www.islandbreaks.co.uk

Isle of Wight Council Cabinet member responsible for Tourism George Brown said:  Awareness of all that visitors can experience on an Isle of Wight holiday is essential in this highly competitive, price-driven market.  The 2011 marketing campaign, which builds on the Island’s great strengths, including its beautiful environment, dynamic festivals programme and diversity of tourist attractions, will therefore help to better promote the Island to both UK and overseas visitors.

copyright 2011 Isle of Wight Council. All rights reserved.